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mapsedgeAccording to Reuters, the Italian government is planning on stopping advertisers from creating television ads at a significantly higher volume than the shows during which they are played.
<rant>
Like that'll do any good. I mean, didn't we go through a similar deal here in the US? The FCC is VERY strict about it, aren't they?
And it works. Unless you're watching TBS, or TNT. They get around this little restriction with a very simple trick: they run their movies and shows at a significantly reduced volume. So, the advertisers don't turn up the sound, you do. You almost have to in order to hear the dialog.
When commercial time comes around, the ads are played at normal volume. Because your amp is set at "11", you get ads for Cialis and Tampax loud enough for your neighbors to hear.
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rougewench often says: fuckers. If I was in charge, I'd have added to the legislation that either, a: specifies that ad volume can't be significantly louder OR softer, AND vice versa, or b: requires television manufacturers to include a compressor on the TV's pre-amp to normalize the sound.
That's what I'd do.
</rant>
<rant>
Like that'll do any good. I mean, didn't we go through a similar deal here in the US? The FCC is VERY strict about it, aren't they?
And it works. Unless you're watching TBS, or TNT. They get around this little restriction with a very simple trick: they run their movies and shows at a significantly reduced volume. So, the advertisers don't turn up the sound, you do. You almost have to in order to hear the dialog.
When commercial time comes around, the ads are played at normal volume. Because your amp is set at "11", you get ads for Cialis and Tampax loud enough for your neighbors to hear.
As
rougewench often says: fuckers. If I was in charge, I'd have added to the legislation that either, a: specifies that ad volume can't be significantly louder OR softer, AND vice versa, or b: requires television manufacturers to include a compressor on the TV's pre-amp to normalize the sound.That's what I'd do.
</rant>
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no subject
Date: 2006-08-09 21:17 (UTC)Our television shows not just an indicator bar, but also a number indicating current volume. To watch "Eureka" on Sci-Fi, I can set the volume to, say, 25. To watch "Die Hard" on TNT, or any movie for that matter, the volume has to sit on at least 45.
Lower volume for content = higher volume for ads. Same bang, no fines, is all I'm sayin'.
no subject
Date: 2006-08-10 00:27 (UTC)They aren't.
They just found an end-around.
Those that propose that *all* transmissions from a channel meet the same median volume criteria are onto something; but it's hard to legislate.
Life proves that those who mean to accomplish things, good and bad, are 3 steps ahead of anybody passing laws.
You'll always have miscreants because they live on the bleeding edge, while the stodgy, "Vote for ME" types probably still use AOL.