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mapsedgeAccording to Reuters, the Italian government is planning on stopping advertisers from creating television ads at a significantly higher volume than the shows during which they are played.
<rant>
Like that'll do any good. I mean, didn't we go through a similar deal here in the US? The FCC is VERY strict about it, aren't they?
And it works. Unless you're watching TBS, or TNT. They get around this little restriction with a very simple trick: they run their movies and shows at a significantly reduced volume. So, the advertisers don't turn up the sound, you do. You almost have to in order to hear the dialog.
When commercial time comes around, the ads are played at normal volume. Because your amp is set at "11", you get ads for Cialis and Tampax loud enough for your neighbors to hear.
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rougewench often says: fuckers. If I was in charge, I'd have added to the legislation that either, a: specifies that ad volume can't be significantly louder OR softer, AND vice versa, or b: requires television manufacturers to include a compressor on the TV's pre-amp to normalize the sound.
That's what I'd do.
</rant>
<rant>
Like that'll do any good. I mean, didn't we go through a similar deal here in the US? The FCC is VERY strict about it, aren't they?
And it works. Unless you're watching TBS, or TNT. They get around this little restriction with a very simple trick: they run their movies and shows at a significantly reduced volume. So, the advertisers don't turn up the sound, you do. You almost have to in order to hear the dialog.
When commercial time comes around, the ads are played at normal volume. Because your amp is set at "11", you get ads for Cialis and Tampax loud enough for your neighbors to hear.
As
rougewench often says: fuckers. If I was in charge, I'd have added to the legislation that either, a: specifies that ad volume can't be significantly louder OR softer, AND vice versa, or b: requires television manufacturers to include a compressor on the TV's pre-amp to normalize the sound.That's what I'd do.
</rant>
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no subject
Date: 2006-08-09 20:01 (UTC)The commercials are not done at a "louder" volume.
There is a maximum amplitude allowed, and they can't, by law exceed that.
But the average level of most programming varies widely up-and-down.
Commercials keep the avergae amplitude of their ad higher.
All very legal, if annoying.
no subject
Date: 2006-08-09 20:35 (UTC)You want variation in volume in programs. Compressing everything would mean that while J. Random Protagonist is creeping through the haunted house/dark forest/corridor, the background noise would be pumped up as loud as the preceding car chase/chainsaw massacre/horde of zombie Valley Girls scene, killing variety and suspense, not to mention cutting the cables holding up your disbelief.
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