mapsedge: (scowl)
[personal profile] mapsedge
According to Reuters, the Italian government is planning on stopping advertisers from creating television ads at a significantly higher volume than the shows during which they are played.

<rant>

Like that'll do any good. I mean, didn't we go through a similar deal here in the US? The FCC is VERY strict about it, aren't they?

And it works. Unless you're watching TBS, or TNT. They get around this little restriction with a very simple trick: they run their movies and shows at a significantly reduced volume. So, the advertisers don't turn up the sound, you do. You almost have to in order to hear the dialog.

When commercial time comes around, the ads are played at normal volume. Because your amp is set at "11", you get ads for Cialis and Tampax loud enough for your neighbors to hear.

As [livejournal.com profile] rougewench often says: fuckers. If I was in charge, I'd have added to the legislation that either, a: specifies that ad volume can't be significantly louder OR softer, AND vice versa, or b: requires television manufacturers to include a compressor on the TV's pre-amp to normalize the sound.

That's what I'd do.
</rant>

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